With 4.95 billion internet users worldwide, having a robust digital marketing strategy is vital for companies to remain competitive and grow their customer base. Digital marketing is also known as online marketing and involves well-planned communications using digital channels such as email, social media websites, etc.
The primary goal of digital marketing is to reach the most relevant audience at the appropriate time with the right message, which is difficult with traditional methods of marketing like billboards and TV ads. It helps consumers find out more about your products and service so that they can decide who to do business with you instead of a competitor.
This can be accomplished through a number of methods including content marketing, search engine optimization (SEO) and PPC advertising and many more. Additionally, many companies make use of influencer marketing techniques to expand their reach. Influencers are people with a large social media following who promote your product or service to their followers in exchange for the benefit of a fee.
To maximize the impact of your digital marketing, it’s essential to focus on maximizing conversion rates (CRO). CRO is the process of adjusting elements on your website to increase the number of visitors who make a purchase on your site, like downloading an ebook or scheduling a call with a sales representative. It can be applied to any page of your site, but the most commonly used sites include your homepage, blog landing pages, as well as pricing pages.